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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

New Year, New Beard: Setting Your Beard Goals for 2025
beard growth

New Year, New Beard: Setting Your Beard Goals for 2025

Whether you're a seasoned beard veteran or just starting your journey, here are some actionable steps to help you set and achieve your beard goals for 2025.

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Your 2024 BEARDED. Gift Guide
gift

Your 2024 BEARDED. Gift Guide

Forget socks and ties this year - give the gift of epic grooming. Whether they’re seasoned beard veterans or just starting their facial hair journey, we’ve got something for everyone. From handy st...

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The benefits of using beard butter: Why every bearded bloke should embrace it
beard benefits

The benefits of using beard butter: Why every bearded bloke should embrace it

Beards have been around since the start of mankind, but maintaining a healthy, attractive beard requires more than just letting it grow wild. Enter beard butter - a game-changing product that can t...

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