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    BEARDED. has been New Zealand's home to premium grooming products since 2014.  Our focus is to provide the BEST brands from around the world and New Zealand to our bearded community.  We want share the knowledge we have gained over the years to help every beardsman grow what nature gave them.  

    There are now thousands of products available on the market, many which contain synthetic ingredients which will do more harm than good.   

    We are very selective when it comes to stocking new brands - we will only stock the best of the best.  All natural, no harmful ingredients. Our products have been hand selected after going through rigorous testing by our reputable beardsmen. 

    Our reviews from the bearded community support our goal for transparency.

    The BEARDED. team 

    BEARDED. NZ Andy & Tess

    BEARDED. is run by Andy & Tess from Wellington, NZ.

    Andy has always been a keen beardsman - he can grow a full beard in a matter of weeks and enjoys trying out different beard styles and products.  When he's feeling really committed, he likes to challenge himself to growing a yeard (a year of uninterrupted growth) and then will happily shave it off and start afresh.  

    Tess is the ultimate organiser and will likely be the one on the other end of your email comms.  She’s always been supportive of Andy’s interest in beard products, as it’s really all that helps to tame the wild beast on his face.

    Our promise

    Despite the continued growth of BEARDED. our priorities have not changed – that is to provide quality products and awesome customer service to our bearded community.

    Want to support our journey?

    If you love what we do – then let the world know! The best marketing for us is word of mouth. You have a great experience, you tell a few people. You have a bad one… you tell even more.  We want to provide you with an AWESOME experience so you tell every beardsman you know about BEARDED.

    Don't forget to follow us on Facebook and Instagram for regular beard care tips + offers.

    Want to stock your brand with us?

    We are always open to a chat! But as we said above, our focus on quality, natural products is the heart of what we do.  If your brand ticks these boxes, then feel free to flick us an email at info@bearded.co.nz

    After grooming advice?

    We're here to help! First, we suggest you check out our Grooming Blog, but if you can't find the answer to your question then email us info@bearded.co.nz.