Apothecary 87 is a well known UK brand, founded by Sam Martin in 2013. Sam saw the need for more "manly" scents and products in the beard grooming industry. Their products are specially formulated in the UK using the highest quality ingredients, in consultation with expert scientists. Their blends are perfect for those who want a scent that is strong and masculine, without being overpowering. They believe "a well groomed man is not merely a man who uses great products on his hair and body but a man who can present himself in his own desired way, through all aspects of his lifestyle." Here at BEARDED, we wholeheartedly agree with this statement. Apothecary 87 is a reputable brand that has grown significantly in the short time they have been in production - so we're confident you'll love their products as much as we do! And if you need more convincing on just how awesome Apothecary 87 is, none of their products are tested on animals and in fact 99% of their products are suitable for use by vegetarians and vegans (it is only the wax that is not suitable for vegetarians as they use bees wax).