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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

Mo Regrets & Lip Service
moustache

Mo Regrets & Lip Service

Movember is more than just a grooming challenge - it’s a chance to turn awkward laughs and lopsided ’staches into real conversations about men’s mental health. Read on to discover how your “mo mish...

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Should you shave it off this season? Pros & Cons
beard care tips

Should you shave it off this season? Pros & Cons

Spring is here, and with it comes the question of whether to shave off your beard or keep it. Weighing the pros and cons, from instant freshness and low maintenance to potential skin irritation and...

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Spring Beard Woes: How to stop looking like a Yeti on a bender
beard balm

Spring Beard Woes: How to stop looking like a Yeti on a bender

Spring Time.... aaaahhhh the birds are chirping, the sun’s out, you are dusting off the BBQ and chilly bin....and your beard? Well… it’s not exactly loving it. So, what to do.

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