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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

Spring Beard Woes: How to stop looking like a Yeti on a bender
beard balm

Spring Beard Woes: How to stop looking like a Yeti on a bender

Spring Time.... aaaahhhh the birds are chirping, the sun’s out, you are dusting off the BBQ and chilly bin....and your beard? Well… it’s not exactly loving it. So, what to do.

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World Beard Day Survival Kit

World Beard Day Survival Kit

Beards aren’t just facial hair - they’re a statement. And on World Beard Day, celebrated every year on the first Saturday of September, it’s time to let your face mane shine in all its glory. Wheth...

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Give Dad the Gift of Grooming Excellence

Give Dad the Gift of Grooming Excellence

Every dad deserves to feel as legendary as the beard they wear. Introducing our limited edition beard kits: The MANE Event, DADicated to Dad, and The FATHER Figure. 

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