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New Zealand's Home of Premium Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

Taming the Beast: 5 Tips for Managing Your Curly Beard
beard care

Taming the Beast: 5 Tips for Managing Your Curly Beard

Curly beards have character. They’re bold, textured, and packed with personality. But they also have a habit of doing whatever the hell they want. One minute you're a Viking king, the next you're a...

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Beard Care FAQs: Everything You’ve Wanted to Ask (But Maybe Didn’t)
beard care

Beard Care FAQs: Everything You’ve Wanted to Ask (But Maybe Didn’t)

Growing a beard is one thing. Maintaining a beard? That’s a whole other story. Whether you're a seasoned beard veteran or just stepping into the world of whiskers, chances are you’ve got a few ques...

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Why beard shape matters
beard tips

Why beard shape matters

Growing a beard is a solid move. It’s bold. It’s brave. It shows you’ve got a bit of patience (and possibly a distaste for shaving).  Check out our helpful tips to make shaping a quick and easy pro...

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