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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

7 Things No One Tells You About Growing Facial Hair
beard care

7 Things No One Tells You About Growing Facial Hair

If you're just starting out, or thinking about taking the plunge into the beard life, here are 7 things no one tells you about growing facial hair – from the BEARDED. Team who has been where you are.

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Taming the Beast: 5 Tips for Managing Your Curly Beard
beard care

Taming the Beast: 5 Tips for Managing Your Curly Beard

Curly beards have character. They’re bold, textured, and packed with personality. But they also have a habit of doing whatever the hell they want. One minute you're a Viking king, the next you're a...

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Beard Care FAQs: Everything You’ve Wanted to Ask (But Maybe Didn’t)
beard care

Beard Care FAQs: Everything You’ve Wanted to Ask (But Maybe Didn’t)

Growing a beard is one thing. Maintaining a beard? That’s a whole other story. Whether you're a seasoned beard veteran or just stepping into the world of whiskers, chances are you’ve got a few ques...

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