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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

Give Dad the Gift of Grooming Excellence

Give Dad the Gift of Grooming Excellence

Every dad deserves to feel as legendary as the beard they wear. Introducing our limited edition beard kits: The MANE Event, DADicated to Dad, and The FATHER Figure. 

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The Art of Growing a Moustache
beard care

The Art of Growing a Moustache

If you’re in the market for a well styled moustache to proudly adorn your top lip but are struggling to move past the wispy lip-fluff stage, read on - we have a list of useful tips that will have y...

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7 Things No One Tells You About Growing Facial Hair
beard care

7 Things No One Tells You About Growing Facial Hair

If you're just starting out, or thinking about taking the plunge into the beard life, here are 7 things no one tells you about growing facial hair – from the BEARDED. Team who has been where you are.

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